EU remote
GOC | Senior Paid Social Media Specialist (Planning)
About this role
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC) in Poland , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Paid Social Media Specialist (Planning, Client Amazon) , who will: Active involvement in touchpoint strategy preparation and providing input Media plan preparation aligned with the agreed strategy (META, TikTok, Snapchat, etc.) Sharing asset specifications and delivery template Acting as a point of contact for urgent client requests, together with the manager Generating naming conventions / preparing trafficking sheets for applicable touchpoints Delivering assets to the team, and overseeing proper campaign implementation Delivering reports to the client, and providing optimization feedback Support the activation team with campaign setup during peak periods, if needed.
Skills and Experience If this opportunity looks right for you, we are looking for candidates who have: Fluency in English 3+ years experience in planning and managing Meta Ads campaigns (experience with other platforms is a bonus) Strong analytics skills and affinity for numbers Ability to analyze raw data and develop actionable recommendations Adaptability and flexibility to meet changing goals and priorities Proficiency in Microsoft Excel and Google Sheets Eagerness to work directly from Poland Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.