GM / VP Sales, Nordics

About this role

OUR MISSION: Omnea is the agentic operating system for procurement. Procurement touches every pound a business spends, yet requests still stall for weeks and approvals get lost in inboxes. Our AI-first platform changes that: our agents capture requests, route approvals, onboard suppliers, flag risk and track every renewal, while anyone in the business can ask a question and get an answer grounded in their own company’s data.

Buying becomes painless for everyone, procurement gets a seat at the table, and our customers have saved more than 100,000 hours of manual work so far. Companies like Spotify, PayPal, T. Rowe Price, JustEat, Adyen and S&P Global run procurement on Omnea. We’re backed by $75M from Khosla Ventures, Insight Partners and Accel, and we’ve been named the UK’s number one startup in the Startups 100, ranked 11th on Sifted’s 2026 list of Europe’s fastest-growing companies, and recognised as one of Fast Company’s Most Innovative Companies.

Talent density matters more to us than almost anything else. We keep the bar high in every team, so everyone here has real ownership and real impact. Our team is full of former founders and operators who’ve scaled unicorns, and we’re looking for people who want to do the best work of their careers alongside them. Find out more about the team and life at Omnea here https://www.youtube.com/playlist?list=PLpjeHyocsu3ZoDn3sfODjqIR2L_DW3dgb.

THE ROLE IN ONE LINE Come build our Nordics territory. You'll own the market, lead from the front in every deal, and build the team as the market earns it. WHY NOW Omnea is the UK's number one startup for 2026 and the 11th fastest-growing tech company in Europe. We're in the middle of a major global expansion, and the Nordics are a market we're committing to. The product, customers and sales motion are proven. What we need now is the leader who turns that into a real business on the ground.

- We win 86% of live RFPs against our biggest competitor - More than 3x ARR growth in the last 12 months, with 40% in Q3 alone - Under 20% of enterprises use modern procurement software today. Gartner expects that to reach 50% by 2027 - Global enterprises including Spotify, Wise, Adecco and McAfee already run on Omnea WHAT YOU'LL DO - Own the Nordics number: set the territory plan, choose the target accounts and build pipeline from day one - Be in the deals: run and close our biggest Nordics opportunities yourself, with CFOs, CPOs and procurement leaders - Lead from the front as Omnea's face in the Nordics: customer meetings, CFO dinners, industry events and partner conversations - Build the team as the market earns it: hire and coach the AEs who follow you, and set the standard they sell to - Take what you hear from buyers straight to product and marketing, so we win more in the Nordics WHO THIS IS FOR - 8+ years in B2B SaaS, with a strong record of closing complex enterprise new business yourself - Experience leading or building a sales team, ideally in a new market or a fast-growing business - Fluent Danish or Swedish, plus English - A player-coach who would rather be in the deal than in a dashboard - Credible with C-suite buyers, especially Finance, Procurement and Legal - Comfortable building from zero: no local team and no playbook handed to you, just a proven product and a market to win - Bonus: you've opened a new market or been an early leader at a scale-up WHERE THIS GOES You'll build and lead Omnea's Nordics business.