EU remote
Global Social Media Manager
About this role
About Charlotte Tilbury Beauty Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.
Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC.
Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury. We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us. About the role We are seeking a strategic, creative and delivery-focused Global Social Media Manager to lead the social strategy and execution for Charlotte Tilbury’s iconic Colour & Complexion portfolio, with a focus on Instagram and TikTok.
This role will lead 3-4 major global campaign launches each year, owning the social approach from initial brief and ideation through content production, activation and reporting. Working closely with Global Marketing, Paid Media, Creative and regional teams, you will ensure every campaign is delivered through distinctive, high-performing content across brand channels, paid social and retailer platforms. You’ll combine a strong understanding of what performs with sharp cultural judgement and a drive to improve content formats.
You will build trusted stakeholder relationships, use insight to shape decisions and confidently guide cross-functional teams towards the strongest social-first work. This role is based between our London Magic Office (3 days per week) and working from home, offering a hybrid working pattern. As a Global Social Media Manager you will Working together with the Global Head of Social, lead organic social strategy and content delivery for 4-5 major Colour & Complexion launches each year Turn global marketing briefs into clear social strategies, channel plans and content recommendations Own campaign strategy and content from ideation and briefing through delivery, including: Paid social: brief and shoot platform-specific content with Global Marketing and Paid Media.