UK remote
Global Sales Development Manager
About this role
This role is for a builder who loves coaching. Early this year, Sportradar launched its first Sales Development function. The team now generates pipeline across more than ten product lines in four regions, partners closely with Account Executives and owns its own pipeline. The foundations and the culture are set. What comes next is making the motion consistent, measurable and scalable. You will be the first dedicated manager of this team, reporting to the Senior Director of Sales Development and Enablement.
Your focus is people: getting the absolute best from every SDR, building the standards they operate to, and shaping how Sales Development evolves as the business grows. We want someone who has built a founding SDR team before, knows what great looks like in B2B SaaS, and is excited to rip up what isn't working and try again, in a business at the forefront of sport. THE CHALLENGE Coaching and performance: Run a consistent coaching cadence across every region: 1:1s, call and email reviews, sequence feedback and skill development plans.
Raise the bar on quality, not just volume. Playbooks and standardisation: Revamp the SDR playbook (still a work in progress!) and create shared standards across regions, while leaving room for what works locally. Make “how we prospect” something every SDR can explain and repeat. Metrics and accountability: Own team performance against meetings held, SQOs, pipeline generated and outbound activity. Define and enforce the activity standards that drive them, including calling discipline.
Onboarding and ramp: Build a structured ramp path that gets new SDRs productive faster, and prove it with data. SDR to AE partnership: Strengthen the handoff so every meeting lands with the right context. Build trust with sales leaders and turn sceptics into advocates. Competitive and market readiness: Partner with Enablement and Product Marketing to upskill SDRs in competitive and product knowledge across the portfolio.
AI and future-proofing: Lead how the team uses AI to research, personalise and prioritise. Encourage creativity and experimentation so the SDR role evolves with AI. Operating rhythm: Design team cadences, competitions and rituals that keep energy and focus high across time zones. Hiring and development: Partner on hiring and build clear progression paths so top SDRs grow with Sportradar. ABOUT YOU: Experience building or scaling a founding SDR team in a B2B SaaS scale-up A track record managing SDRs across multiple regions and time zones Background in sport, media, advertising technology or data Power-user fluency in Outreach and Salesforce A coach-first style.