USA remote
Global Product Marketing Manager - Endoluminal
About this role
The Global Endoluminal Product Marketing Manager will lead global product marketing and commercialization initiatives across the Ion innovation portfolio, including software, advanced imaging, enabling capabilities, and future platform innovations. This role serves as the voice of the customer and market, translating customer needs, clinical evidence, competitive insights, and technology innovations into differentiated positioning, compelling value propositions, and successful global commercialization strategies.
Partnering closely with Product Management, Commercial, Regional Marketing, Clinical Development, Sales Operations, and Executive Leadership, this individual will shape market strategies, drive launch excellence, accelerate adoption, and help expand awareness and utilization of innovative technologies across the lung cancer care continuum. Essential Job Duties Drive global product marketing strategy: Develop market segmentation, customer insights, positioning, messaging, and commercialization strategies for Ion's software, AI, advanced imaging, and future innovations Represent the voice of the customer and market: Synthesize customer feedback, market research, competitive intelligence, field insights, and healthcare trends to identify opportunities, inform business priorities, and support cross- functional decision-making.
Lead commercialization and launch excellence: Develop and execute global go-to-market strategies, launch plans, and adoption programs for new software releases, imaging capabilities, and innovation initiatives. Develop differentiated value propositions and messaging: Translate complex clinical and technical capabilities into compelling customer-focused narratives, positioning, messaging frameworks, and commercial tools that resonate across customer segments.
Enable commercial success: Partner with Sales, Regional Marketing, and Commercial Learning teams to deliver sales enablement resources, competitive tools, customer-facing content, and field training that support market growth and customer adoption. Support market development and adoption: Collaborate with regional and cross-functional teams to identify adoption barriers, share best practices, and execute initiatives that drive awareness, utilization, and business growth globally.