Global Masterplan & GTM Manager

About this role

We are looking for a highly organized and strategic Masterplan & GTM Manager to lead the coordination of global marketing planning processes and ensure Go-To-Market excellence across the organization. In this highly visible cross-functional role, you will drive alignment between Product & Experience, Global Marketing, Regional Marketing, Commercial, and 360 teams to ensure seasonal priorities are translated into actionable plans and successfully executed worldwide.

Your Main Missions: Masterplan Governance & Execution • Own and coordinate the seasonal Masterplan process across regions and key stakeholders. • Act as the primary point of contact for regional teams regarding Masterplan execution and readiness. • Ensure marketing assets, campaigns, and deliverables are planned, tracked, and delivered on time and at the expected quality level. • Monitor seasonal priorities and assess alignment with strategic briefs and launch objectives.

• Review and challenge budget allocations across Masterplan initiatives. • Consolidate regional requests for additional assets, local activations, and key account needs. • Ensure consistent omnichannel execution across all markets. Go-To-Market & 360 Process Leadership • Act as the key interface between Marketing teams and the Salomon 360 organization. • Ensure Marketing readiness at every stage of the Go-To-Market process.

• Represent marketing requirements and constraints throughout planning cycles. • Facilitate milestone reviews, launch readiness assessments, and decision-making processes. • Identify, anticipate, and escalate planning, resource, or capacity risks when needed. Cross-Functional Facilitation & Alignment • Coordinate interactions between Product, Category, Brand Marketing, Commercial, and Regional teams. • Ensure alignment between briefs, deliverables, priorities, and launch timelines.

• Manage dependencies across functions and facilitate collaborative problem-solving. • Support teams in navigating complex planning cycles and organizational processes. Continuous Improvement & Operational Excellence • Drive improvements to planning methodologies, governance, and internal marketing processes. • Identify opportunities to simplify workflows and improve organizational efficiency. • Promote best practices and contribute to the evolution of Salomon’s Go-To-Market operating model.