General Manager - Myprotein | ROW

About this role

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for? Life at THG Nutrition THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win.

These values shape how we work every day. Role: General Manager – ROW Brand: Myprotein Reporting to: Managing Director - ROW Location: THG HQ, Manchester (WA15 0AF) - Fully Office Based Why be the General Manager – Myprotein ROW at THG? As the General Manager for Myprotein ROW , you’ll play a pivotal role in driving the strategic growth and performance of our leading health and nutrition brand across the ROW markets. This is a unique opportunity to lead a high-impact business within a global powerhouse, taking full ownership of commercial strategy, profitability, and brand development across diverse markets.

As General Manager – Myprotein ROW , you will: Own the P&L and deliver sustainable growth across ROW markets, driving revenue, margin, and profitability targets. Develop and execute a comprehensive annual business and marketing strategy that delivers brand and commercial objectives. Lead cross-functional teams , including trading, marketing, and operations, to deliver best-in-class customer experience and brand consistency across all touchpoints.

Drive commercial performance , leveraging data insights to inform decisions on pricing, promotions, and product strategy. Collaborate closely with key departments including supply chain, logistics, finance, and compliance to ensure efficient market operations. Oversee marketing strategy , aligning paid and organic channels, CRM, influencer activity, and brand campaigns to drive acquisition and retention. Build strong regional partnerships and maintain a deep understanding of market trends, competitors, and consumer behaviour to identify growth opportunities.