General Manager

About this role

The Role As General Manager, you'll be responsible for the overall performance and day-to-day operation of your club. You'll lead a team focused on delivering exceptional member experiences, commercial success and operational excellence while creating a culture built on accountability, development and continuous improvement. Lead & Develop High-Performing Teams Recruit, develop and retain talented colleagues across all areas of the club Create a culture of accountability, engagement and high performance Deliver regular coaching, development and performance conversations Support succession planning and career progression within your team Lead by example through visibility, professionalism and energy Drive Commercial Performance Own club performance across memberships, retention, secondary spend and profitability Deliver sustainable membership growth through strong sales leadership Monitor KPIs and identify opportunities to improve performance Support the delivery of local marketing and member acquisition initiatives Take ownership of revenue growth and commercial decision-making Deliver Outstanding Member Experiences Create a welcoming, engaging and inclusive environment for every member Ensure consistent delivery of Everlast Gyms' member experience standards Build a culture that puts members at the centre of every decision Drive member satisfaction, engagement and retention Lead by example on the gym floor and within the club Operational Excellence Oversee all daily, weekly and monthly operational processes Ensure company standards are maintained across every area of the club Drive exceptional presentation, cleanliness and safety standards Ensure company initiatives, programmes and campaigns are delivered successfully Maintain effective cost control and operational efficiency Compliance & Health & Safety Take responsibility for Health & Safety and regulatory compliance Ensure all company policies and procedures are followed Oversee pool plant operations where applicable Manage risk effectively while maintaining a safe environment for members and colleagues What We're Looking For Essential Minimum one year's management experience within the fitness, leisure, hospitality or retail sectors Proven experience leading and developing successful teams Strong commercial awareness with a track record of achieving business targets Excellent communication and leadership skills Passion for delivering outstanding customer experiences Ability to analyse performance data and drive improvements Positive, resilient and solutions-focused mindset Flexible to work evenings, weekends and Bank Holidays when required Desirable Experience within a fitness or leisure environment Level 2 Fitness Qualification Understanding of membership sales, retention and club operations Pool plant and Health & Safety experience Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.