USA remote
Freelance Manager, Programmatic
About this role
WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done.
It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE: Our Programmatic Managers are our resident experts in programmatic and direct buying. You are responsible for keeping on top of industry-wide trends and best practices, putting them to optimal use for each client’s initiatives.
You will be part of a cross-functional team including Paid Search, Paid Social, Ad Operations, and Data Strategy, ensuring client needs are anticipated and met. From negotiating direct deals to building stellar full-funnel media plans, you move with precision to drive growth for our most ambitious brands. WHAT YOU’LL DO: Client Dedication: Maintain 100% focus on one of DEPT®s largest, most dynamic clients. Strategic Planning: Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives.
Campaign Management: Manage large scale budgets, ensuring optimal allocation across tactics and inventory to maximize ROI. Deal Negotiation: Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers. Data-Driven Optimization: Translate complex programmatic data into actionable insights for client presentations, moving beyond the "what" to the "why." Cross-Functional Collaboration: Partner with Integrated Planning and Data Strategy teams to ensure programmatic activity is a cohesive part of the total media mix.