Fractional Creative Strategist

About this role

About LumiMeds LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.

We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction. Fractional Creative Strategist – Remote Department: Marketing Location: U.S.-Based / Remote About LumiMeds LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.

As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. Decisions happen fast, priorities evolve, and builders thrive. We are a remote-first, globally distributed team that values clarity, accountability, speed, and people who take initiative rather than wait for direction. About the Role LumiMeds is looking for a Fractional Creative Strategist to help shape and continuously improve the creative strategy behind our paid acquisition efforts.

This is a senior, hands-on strategic role for someone who deeply understands direct-response creative, DTC performance marketing, consumer psychology, and creative testing . You will work closely with our founders, marketing team, media buyers, designers, editors, and content creators to determine what we should create, why we should create it, how we should test it, and what we should do next based on performance. Rather than managing creative production full-time, you will provide the strategic direction that keeps our creative engine focused on the concepts, hooks, formats, offers, and messages most likely to drive customer acquisition.

You should be equally comfortable analyzing a performance dashboard, reviewing competitor ads, developing new creative angles, writing a creative brief, and giving actionable feedback on an ad before it goes live. The goal is simple: help LumiMeds produce smarter creative, identify winning concepts faster, and systematically scale what works. What You'll Own Creative Strategy & Direction Develop and continuously refine our performance creative strategy across Meta, Google, TikTok, YouTube, Reddit, and other paid acquisition channels .