Fractional CMO / Head of Marketing

About this role

ABOUT THE ROLE Lead marketing strategy and execution for a European two-sided marketplace connecting companies with fractional C-suite leaders. This fractional or potential co-founder opportunity will shape the market position, growth engine, and community for an emerging professional services model. WHAT YOU'LL DO - Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring fractional work.

- Build thought leadership and market credibility for fractional C-suite work. - Acquire and onboard companies through targeted outreach and conversion strategies. - Recruit and onboard senior leaders interested in fractional engagements. - Grow both sides of the marketplace through community building, referrals, and trust-based marketing. - Plan and oversee marketing channels, content strategy, and community activities.

WHAT WE'RE LOOKING FOR - At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories. - Proven experience driving demand generation and user acquisition in two-sided or network-effect businesses. - Strength in positioning, brand strategy, and thought leadership for emerging markets. - Experience building communities as a growth channel and using word-of-mouth and trust-based marketing.

- Ability to manage multiple channels and content initiatives in an early-stage, fast-changing environment. - Background in the European market and professional services landscape; marketplace supply recruitment experience is valuable. COMPENSATION & BENEFITS Salary range: $70,000 to $500,000 USD annually. A co-founder option is noted. Visa sponsorship is not available. LOCATION On-site in Austria.

Source listing: ashby_clera