Founding GTM Lead

About this role

ABOUT THE ROLE This is a founding GTM role at an early-stage generative AI startup building next-generation models for human-centered image and video creation. You will own end-to-end go-to-market execution for professional creatives, working directly with the founding team to turn product capability into commercial traction and establish a repeatable GTM playbook. The role carries high ownership and broad scope, making it a rare opportunity to shape customer relationships, positioning, and feedback loops from the ground up.

WHAT YOU'LL DO - Own early GTM execution across community, content, partnerships, and targeted outreach. - Build and manage relationships with design partners and early customers in creator, studio, and agency segments. - Recruit and organize participants for ongoing product research and testing cycles. - Drive early commercial conversations, demos, pilots, and structured market feedback channels. - Collaborate with product leadership on positioning, messaging, ICP definition, and pricing.

- Deliver clear, structured market feedback to accelerate product decision-making. - Track the competitive landscape of generative AI creative tools, workflows, and user expectations. - Represent the company externally with credibility, strong EQ, and confident storytelling. WHAT WE'RE LOOKING FOR - 4 to 8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments. - Proven experience in at least one motion: B2B partnerships or sales (pilots, early deals) and/or B2C growth (community or creator funnels).

- 3+ years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios. - 1 to 2+ years of hands-on exposure to generative AI products and workflows, with comfort using AI tools daily. - Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM and outbound sequences from scratch. - Strong product-led growth expertise, ideally from a motion similar to leading collaborative or creative SaaS tools.

- Hands-on, individual-contributor orientation suited to a founding role, rather than a purely senior leadership profile. - Existing network and relationships within the creative industry. - Comfortable operating independently in ambiguous, early-stage settings and selling a product still being built. - US-based (New York preferred) or based in Zurich or Warsaw. COMPENSATION & BENEFITS - Base salary: $150,000 to $185,000 USD annually.