Founding Account Executive (Italian Speaker)

About this role

ABOUT SONA Frontline work keeps the world running. Restaurants, hospitals, schools, nurseries, airlines, stores, emergency services. Together they employ 80% of the global workforce, over 3 billion people, and they're among the hardest businesses anywhere to run. By-the-minute scheduling, HR and payroll make them far more operationally complex than the average office, yet just 1% of venture funding has ever gone to software built for them.

Rising costs, wage increases, labour shortages and tighter regulation have made fixing that urgent. Sona is the AI-native workforce management platform for frontline organisations, with agents that match staffing to real demand and take the admin load off managers. That's a $500bn+ market the software industry has mostly walked past. We've raised over $100M from N47, Felicis, Gradient and Northzone, signed more than 100 enterprise customers across the UK and US, and opened offices in London, New York, Austin and Lisbon.

More on working at Sona here (https://www.sona.ai/careers). ABOUT THE ROLE We're hiring a Founding Account Executive to win Sona's first customers in Italy and open the market for us. This is a senior, seller-first role, and you'll run every conversation with prospects in Italian, from the first call to the close. Our expansion into Europe is starting now and ramps up through 2027 across key markets. Italy is one of them, and you'll own the go-to-market launch there.

Colleagues across Sona will be running the product, operations and other launch activities, so your focus is winning customers, building partnerships and creating the collateral to sell. With no sales team in market yet, you'll work with less support than a typical AE, and the team around you will grow as the market does. Day to day, you'll decide which Retail and Hospitality accounts to go after, from mid-market through to enterprise, and run consultative sales conversations yourself.

You'll also build what a new market needs, including partnerships and Italian-language collateral. The platform is already localised for Italy, and you'll have product and solutions support. It's early, and the ground will shift as we learn what works. If you want a structured environment with lots of support around you, this won't be the right fit. If you want to shape how Sona sells in Italy from the start, it could be exactly that.