Executive Audience Manager

About this role

About The Alliance When it comes to building world-class professional communities, The Alliance is leading the way. From Product Marketing and Sales Enablement to Product-Led Growth, AI, Customer Success, and CMOs, we're home to some of the most engaged and influential communities in the industry. With 160,000+ professionals across our communities and a constant stream of content, courses, events, and memberships, we help our members learn, connect, and grow.

Our executive events are a key part of that mission—bringing together senior leaders to share insights, tackle industry challenges, and build meaningful relationships. Every year, we engage attendees, speakers, partners, and members from some of the world's leading organisations and fastest-growing start-ups, including TikTok, Microsoft, Peloton, and Uber . The Role Our executive programmes only work if the right people are in the room.

As Executive Audience Manager, you own the audience for our invitation-only events. You identify the senior leaders who belong at each table, you earn their attention, and you convert that attention into confirmed, qualified, high-value attendance. Our Content and Events teams build the experience. You build the room. You'll work closely with Commercial, Partnerships and Marketing, and you'll own the executive relationship end to end: from first touch and qualification, through confirmation and show-up, to the follow-up that turns a one-time attendee into a long-term member of the community.

Key Responsibilities Define the target audience: Work with Commercial and Marketing to translate each event's brief into a clear, named list of the executives who should be there, and the seniority and profile criteria that qualify them. Build and run executive outreach. Own multi-channel campaigns across personalised email, LinkedIn, phone, referrals and warm introductions. Own the volume, own the follow-up, own the pipeline.

Qualify rigorously. Confirm seniority, decision-making authority, budget relevance and peer fit before an invitation is issued. Protect the quality of the room, including when that means saying no. Convert and hold attendance. Manage invitations, confirmations, pre-event communications and reconfirmation with a white-glove touch. Minimise drop-out and keep every confirmed guest engaged right up to the day. Hand over cleanly.