Director, Patient and Brand Marketing

About this role

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that. But we're going further.

Over 85,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens. We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. ABOUT THE ROLE We are looking for our first Director of Patient & Brand Marketing to join Headway at a pivotal time for our company. In this role, you will lead a team responsible for making Headway the #1 place people turn when they need great mental healthcare built around their unique needs.

You will report to the Head of Brand, PMM & Communications and your team’s work will span product marketing and brand marketing including media partnerships and creative strategy. As Director, Patient & Brand Marketing, you'll own the levers that matter most in building a brand people trust and love. You'll shape the products and experiences that make patients feel seen and heard, define the creative strategies that set Headway apart from everyone else in the market, and decide where and how we show up so that our message breaks through and drives real results.

You'll be accountable for building long-term brand awareness and trust while also driving efficient patient growth, so you'll need to be just as comfortable talking about the cultural relevance and media reach & frequency required to break through the clutter as you are about the testing frameworks and data that proves the work is working to get more patients into great care. WHAT YOU'LL DO In this role you’re expected to operate as a player, coach, hiring, leading and working alongside an exceptional team responsible for: Product Marketing: Bringing best-in-class consumer product experiences to market for the patients on our platform.