Director of Creative (Remote US)

About this role

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point.

Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing to PR and Paid Social to Marketplace and Lifecycle Marketing. At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

THE ROLE We're looking for a Director of Creative to lead our Performance Design department — a team that sits at the intersection of creative craft and performance marketing. This is not a traditional Director of Creative role. In this role, you will often wear two different “hats”. You'll be equally responsible for the strategic & financial direction of the department and the day-to-day development of the people and work within it.

You'll inherit a team with strong momentum, an established methodology, and a clear positioning — and your job is to scale it. This role reports to senior leadership and manages the full Performance Design team, including designers, project management, and motion contractors. Creative Leadership & Output - Own the creative vision and quality standard for the Performance Design department - Ensure all work meets both craft and conversion benchmarks — great looking and built to perform - Review and elevate creative across paid social, display, video, and landing page formats - Build systems and workflows that help support excellent creative output for our clients both internally and externally.

- Ensure we’re running campaigns vs. ads - Ensure we are testing & learning - Partner with Directive senior leadership to develop our unique and ownable creative process that supports DiscoverabilityOS People Management & Team Development - Lead, coach, and develop a multidisciplinary team of designers and motion contractors - Set clear expectations, foster accountability, and build a culture where creative people do their best work - Identify growth opportunities for team members and actively invest in their development Strategy & Client Partnership - Partner closely with paid media and client success teams to ensure the creative is data-informed from the start - Represent the department in new business pitches, cross-sell opportunities, and client conversations.