Director of Analytics

About this role

Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium and luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology.

At Lyst, we obsess over the customer, providing a search and discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and we use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper.

The Role We're looking for a Director of Analytics to lead our lean, multi-disciplined, best-in-class analytics team. As director, you will set the mission, technical direction, and culture of the analytics function. You will provide technical direction on product analytics, experimentation, attribution, forecasting, and manage analytical frameworks. You will promote a culture of discovering and communicating insights, as well as enabling self-service analysis capabilities for stakeholders.

You will also evangelise and inspire best practices across the company. You will report to the Chief Commercial Officer and work closely with the Director of Data Platform and Directors in other functions such as Product, Engineering, Partnerships, Finance and Marketing. Our stack includes AWS, Snowflake, dbt, Looker, Python, R and other best in class, modern tooling for business reporting, experimentation, and analysis.

We are heavily invested in advanced AI-enhanced analytics tools across the company, and you will drive the evaluation, deployment and adoption of more powerful tools to scale self-serve analytics. Responsibilities Leadership and Team Management: Lead, mentor, and manage a high-performing, diverse analytics team Foster a culture of deep analysis, commercial sense, innovation, best practices and evangelizing non-obvious insights (not simply reporting data) Align team objectives with company goals and strategic initiatives Apply strong commercial intuition, customer-focus and data analysis to drive strategic decision-making Technical Direction and Innovation: Provide expert guidance on horizontal technical analytical areas, including experimentation, attribution, forecasting, predictive analytics, and observability Continuously identify opportunities for advanced analytics and data methodologies and enable implementation Identify and track appropriate metrics to measure success across all areas of the business Ensure trustworthiness and timeliness of data used by stakeholders from all departments of the company Analytics and Strategy: Collaborate with senior leadership to provide insights for decision-making around key initiatives and strategic objectives Work with FP&A and product leads to align customer impact with commercial outcomes - working to a common growth-model/metric tree Stay abreast of industry trends, the competitive landscape, advances in technology, methodologies and tools, and market dynamics to inform commercial strategies Data Strategy and Governance: Partner with the Director of Data Platform to define and execute the vision for how data can be leveraged effectively across the business Work alongside the Data Platform team to ensure high data quality and robust data governance Develop and maintain analytics roadmaps to support the progress of the data strategy Crossfunctional Collaboration: Empower the team to execute on reporting, analytics, and experimentation Drive with product development to identify and apply new data opportunities Drive understanding of key metrics and their importance across the business Evangelize opportunities and trends discovered through insights across all stakeholders and ensure that insights and data leads to sound decision-making Empower stakeholders through increased self-service usage of analytics tools, while freeing up analysts to contribute deeper insights requiring greater analytical skills Requirements Proven experience in a senior or head of analytics role, within e-commerce, marketplace or technology sectors Strong leadership skills with a track record of managing large, multi-disciplinary teams Expertise in doing analytical work, including data modelling, experimentation, attribution, forecasting, and observability Experience leading product analytics and improving product experience based on analysis and insights Experience introducing and driving adoption of agentic analytics to an organisation Excellent communication skills to articulate complex data insights to non-technical stakeholders Experience driving change through analytics and data initiatives Strong in both high-level strategic thinking and detailed analysis Benefits Our Ways of Working: We all come into the office on Tuesdays and Thursdays , with the option to work remotely or come into the office on the other days.