Direct Marketing Officer (Senior Legacy & In Memory)

About this role

Please note, internally this role is titled "Senior Legacy & In Memory Direct Marketing Officer" We are recruiting a Senior Legacy & In Memory Direct Marketing Officer to shape and grow one of Battersea's most important and highly invested income streams by managing Battersea's Legacy & In Memory Fundraising marketing and acquisition programme. Legacies generate over 40% of Battersea's income, making the marketing of legacies and the acquisition of legacy prospects a vital organisational function.

This role is responsible for delivering and overseeing multi-channel direct and wider marketing campaigns and associated projects, in order to recruit and attract new Legacy and In Memory donors. What we're looking for: Proven experience of planning, implementing and evaluating direct marketing campaigns, with demonstrable knowledge of DM acquisition across a range of media channels including at least two of direct mail, press advertising, radio, digital, inserts, telephone and television.

Proven ability to brief and evaluate direct marketing campaigns and to analyse results of campaigns and use learning to recommend future activity. Demonstrable experience of working with internal teams and external suppliers, negotiating costs, managing relationships and ensuring positive outcomes. Proven problem-solving, prioritisation and proactive decision-making skills, including experience of balancing competing priorities & campaigns, making sound judgements under pressure and identifying and implementing improvements to ways of working.

The ability to apply Direct Marketing principles in a fundraising environment. Experience of writing fundraising copy. Experience of keeping up to date with and applying good practice in your role, particularly the standards and processes set out by the Chartered Institute of Fundraising and any other relevant bodies. Experience of data segmentation techniques and writing data selection briefs. Experience of inputting into monthly, quarterly & annual budgeting processes.

Understanding of use of digital communications to improve acquisition of supporters. Good standard of written English and numeracy, and competent user of MS Office and IT systems. Experience of communicating clearly with the ability to adapt your communication style for different people as appropriate. Experience of dealing with sensitive issues with empathy and resilience. Proven ability to manage a high workload and multiple priorities whilst meeting deadlines.