Digital Web Content Specialist (1.0 FTE Day)

About this role

Work From HomeWork From Home Work From Home, Indiana 46544 The Digital Web Content Specialist will build, produce, and maintain digital content for FranciscanHealth.org working within data and content management systems, in support of the mission and values of Franciscan Alliance. This role focuses on website content updates, SEO copywriting, provider profile and location webpage maintenance, and timely publication of events and news, ensuring patients and visitors have access to clear, accurate, and easily discoverable information.

This is a Marketing role that requires additional digital and technical skillsets. WHO WE ARE Franciscan Health is a leading healthcare organization dedicated to providing exceptional patient care and promoting health and wellness in our community. Our mission is to ensure that every patient receives the highest quality of care through innovation, compassion, and excellence. With 11 ministries and access points across Indiana, Franciscan Health is one of the largest Catholic health care systems in the Midwest.

Franciscan Health takes pride in hiring coworkers who provide compassionate, comprehensive care for our patients and the communities we serve. WHAT YOU CAN EXPECT Creates, edits, and publishes website content including page updates, provider profiles, and location/facility information to maintain accuracy and improve the quality of information available to patients and visitors. Performs basic HTML edits to clean up and correct source-level code as needed.

Writes and optimizes web copy, metadata, and page elements to improve organic search engine positioning and visibility across priority service lines. Adds and maintains events, news releases, and other time-sensitive content to the website per established editorial and publishing timelines. Builds and maintains content per established design, brand, and style standards, ensuring accuracy, consistency, and adherence to corporate governance requirements.

Identifies and utilizes multimedia content (images, video) needed to support written content, and sources or selects appropriate existing assets. Implements time-sensitive editorial concepts and campaigns as directed. Contributes to UX design and content layout discussions to ensure content is structured effectively to meet site and platform goals. Writes content across multiple digital platforms (website, blog, social media) on a range of topics relevant to the organization's service lines and audiences.