EU remote
Digital Marketing Specialist
About this role
We are not looking for someone who simply checks boxes. We need an integrated digital marketing specialist who can take a campaign, a lifecycle, and a platform (HubSpot — our core engine) and deliver exceptional results. Someone who understands the difference between launching a campaign and building an end-to-end experience. You will drive our lifecycle and email strategy while collaborating across search marketing, social media, and content to build integrated journeys that engage customers from initial interest to long-term loyalty.
On an average day, you'll… Expand Search & Paid Marketing: Manage SEO/SEM initiatives, optimize landing pages, and test paid search campaigns to attract high-intent leads. Lead Email & eCRM: Write, design, build, and deliver targeted email campaigns. Own automation within HubSpot — covering onboarding, lead nurturing, retention, and re-engagement. Amplify Social & Content: Partner with the team to write, schedule, and curate social media content, translating complex industrial hardware specifications into clear, value-driven narratives.
Segment & Personalise: Combine data precision with engaging storytelling across every channel. Test & Optimise: Continuously evaluate and iterate using data insights to refine copy, creative assets, and channel performance. Compliance & Data Integrity: Maintain impeccable list hygiene and ensure global compliance (GDPR, CCPA) across all automation and data collection. Drive European Expansion & Localization: Scale digital campaigns and multi-language demand generation strategies across diverse European target regions.
Monitor Key Metrics: Keep a close eye on performance indicators while maintaining a customer-centric focus. The team you will be joining: This multi-talented inbound marketing and ecommerce team consists of digital marketers, writers, designers and communications experts who endeavor to show the world why OnLogic is the first choice in Industrial Computing. You’ll find them developing marketing campaigns, producing stunning product catalogs, curating our social media channels, penning website content and laughing daily at each other's terrible jokes.
They’re a collaborative crew that works hard to position the brand, generate demand and deliver a delightful customer experience. Learn more about Life at OnLogic. Requirements Bachelor's degree in Marketing, Communications, or related field, or equivalent experience. 3-5 years of experience in email marketing and/or digital marketing roles. Proficiency in email marketing platforms (HubSpot preferred). Proficiency in HubSpot's Design Manager; experience with HubL or HTML/CSS for email troubleshooting and template customisation is an advantage.