Digital Marketing (Paid Media & Tracking)

About this role

We are looking for a hands-on Digital Marketing (Paid Media & Tracking ) to support our digital advertising, analytics, and tracking efforts across multiple paid media platforms. The ideal candidate has practical experience setting up, maintaining, and troubleshooting advertising pixels, events, conversion tracking, and analytics systems, with a strong understanding of how paid traffic is measured and optimized. You will work closely with the marketing team to ensure that campaigns are properly tracked, conversions are accurately recorded, and our tracking infrastructure provides reliable data for reporting and optimization.

This role is particularly suited to someone who enjoys working directly with ad platforms, analytics tools, event tracking, and campaign data rather than focusing solely on strategy. Key Responsibilities Set up, manage, and troubleshoot Meta Pixel, Meta Events Manager, and custom events/conversions . Support paid advertising campaigns across platforms such as Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads . Define and maintain a clear event tracking structure , including event names, parameters, properties, and conversion definitions.

Implement and validate pixels, events, conversion tracking, UTM parameters, and other tracking solutions across websites and campaigns. Work with the tracking stack, including PostHog, GA4, Google Tag Manager (GTM), Meta Events Manager, Brevo, and Microsoft Clarity . Monitor tracking performance and investigate discrepancies between advertising platforms, analytics tools, and website data. Debug tracking issues and identify why an event or conversion is not firing correctly , rather than only setting up campaigns.

Test and validate events across different platforms to ensure that data is being captured accurately and consistently. Ensure that key events and conversions are properly defined, recorded, and attributed across the relevant platforms. Assist with campaign setup, audience tracking, retargeting, and conversion measurement. Analyze campaign and tracking data to identify potential issues and opportunities for improvement.

Work with websites, landing pages, and analytics tools to ensure proper data collection and attribution. Help maintain organized tracking documentation and ensure that event naming and tracking structures remain consistent. Stay up to date with changes to advertising platforms, tracking technologies, attribution, and privacy requirements. Support testing and troubleshooting of new tracking setups before campaigns go live.