Digital Marketing Manager

About this role

📍 Location: Boston in office 3 days/ week 🎯 Team: Marketing 🤝 Reports to: VP Demand Generation About Blink Globally, 80% of workers don’t have a desk or an office. These workers are the backbone of the global economy, the people we interact with every day in stores, on buses, in our hospitals, delivering our parcels, and maintaining our buildings. The current generation of workplace technology doesn’t fit their needs, Blink enables those people to be productive, informed, and engaged while on the move.

We've built a fresh approach to an old problem. Our goal is to be the #1 choice for the mobile enterprise, to build the workplace "super-app" that brings together in one place the people and information that matter. We're motivated, positive and social; we're all different, but these traits tie us together. We work closely as a team and genuinely value each other's opinions. Most of all, we try and learn as much as we can from one another, through knowledge sharing and healthy debate.

The Role We're hiring a digital marketing manager to own the systems behind our growth: the tracking that tells us what's working, the automation that nurtures our pipeline, and the paid campaigns that bring in demand. You'll sit at the intersection of marketing operations and digital promotion, which means you'll be just as comfortable configuring a GA4 funnel as you are optimizing a LinkedIn bid strategy. This is a hands-on, build-it-yourself role.

You won't be managing a big team of specialists. You'll be the specialist, working closely with marketing, sales, and RevOps to make sure every dollar we spend and every lead we generate is tracked, nurtured, and reported on properly. What you'll do Analytics and tracking: You'll build end-to-end tracking across the buyer journey, from anonymous visitor to closed customer. That means setting up Google Tag Manager, configuring GA4 funnels to spot where users drop off, and building multi-touch attribution so we know which channels actually drive pipeline.

You'll also build the executive dashboards in HubSpot that give leadership a real-time view of pipeline velocity, deal leakage, and marketing-sourced revenue. Marketing operations: You'll own our HubSpot Marketing Operations instance from the ground up. That includes building behavior-triggered workflows that move leads through early lifecycle stages, through to MQL and SQL stages based on how they engage with our content, and keeping our database clean: property mapping, list segmentation, and data validation that all line up with our personas and ideal customer profiles.