Digital Marketing Executive - 6 Month FTC

About this role

What will you be doing? We’re seeking a talented individual to join our team in London on a 6 month FTC, which is responsible for playing a key part in delivering business and marketing objectives with a strong emphasis on email marketing within a regulated UK financial services environment. You will be responsible for the day-to-day planning, build, execution and optimisation of email communications to clients and prospects, supporting acquisition, retention and engagement goals.

You will also provide support to the Digital Marketing & Website Manager, contributing to content updates, testing and reporting. As Digital Marketing Executive, your responsibilities will include among others : Plan, build and deploy email campaigns across the full customer lifecycle, including newsletters, campaigns, automated journeys and triggered communications. Use Dotdigital as the email marketing platform, building templates, managing contact data, setting up automations and monitoring deliverability and performance.

Support the development and optimisation of segmentation, personalisation and targeting strategies to improve relevance, engagement and conversion and take a data-led approach to email performance, analysing open rates, click-through rates, conversions and longer-term engagement trends. Work with marketing colleagues to support integrated campaigns, ensuring email activity complements website, social and offline activity where appropriate.

Support the Digital Marketing & Website Manager with uploading and formatting approved content, page updates and QA testing. Work with the Senior Marketing & Digital Analytics Manager to produce clear and concise reports on email performance, translating data into actionable insights for non-technical stakeholders. To be successful in this role, you should: Proven experience in email marketing, ideally within a regulated or complex organisation with an understanding of email best practice, deliverability, GDPR and consent management.

Hands-on experience with Dotdigital (or similar enterprise email platforms), with Dotdigital experience highly desirable. Strong analytical skills with confidence interpreting campaign and engagement data. Basic HTML knowledge and confidence working with email templates. Experience supporting website content management systems (CMS), without full ownership of site development. Strong attention to detail and accuracy, particularly important in a financial services context with an ability to explain performance, insights and recommendations clearly to a range of stakeholders.