Digital Content & Community Lead

About this role

Job Title: Digital Content & Community Lead Location: London, Salford or Belfast, based from an RFF office with hybrid working arrangements and extensive travel across the UK and Ireland Salary: £30,000-£35,000 per annum, depending on experience Hours: 36 hours per week Reports to: Deputy CEO & Director of Development Job Description: You’ll lead RFF’s Instagram and TikTok presence, creating distinctive social-first content and building engaged digital communities around our work.

This is a hands-on role. You’ll spend time with young people, staff, partners and ambassadors across the UK and Ireland, spotting, capturing and creating content that brings the Foundation to life. While Instagram and TikTok will be at the heart of the role, you’ll also support RFF’s wider digital and communications activity as required — including creating and adapting content for platforms such as LinkedIn, X and YouTube, supporting email communications and press activity, and helping strengthen RFF’s media presence around key events and opportunities.

We’re open to emerging talent and care more about what you can create, your understanding of digital communities and your creative instincts than where you learned your skills. KEY DUTIES: Social Content & Community Take day-to-day ownership of RFF’s Instagram and TikTok channels, growing active and engaged communities around our work. Develop a forward content plan while responding creatively to trends, conversations and opportunities in real time.

Listen to our audiences, engage actively with our communities and use insight and performance to continually improve our content. Content Creation & Production Proactively identify content opportunities across RFF’s work, partnerships and events, and plan, film, photograph, interview and edit high-quality social-first content across a range of formats. Create content specifically for digital platforms, particularly short-form video for Instagram Reels and TikTok, and maximise content captured by adapting it effectively across formats and channels.

Use and advise on appropriate production equipment, software and tools, while maintaining an organised digital content and asset library for the Foundation. Young People & Youth-led Content Build positive and appropriate relationships with young people, creating content with them rather than simply about them and representing their personalities, perspectives, interests and achievements authentically. Create opportunities for young people to contribute as creators, presenters, interviewers and storytellers and, over time, help identify and develop aspiring young content creators from across RFF.