UK remote
Digital Campaign Manager
About this role
Are you a data-driven, modern marketer ready to lead digital-first pipeline generation across EMEA? We are seeking a Digital Campaign Manager to serve as our dedicated digital authority, building and executing scalable demand generation and Account-Based Marketing (ABM) strategies across the region. Reporting to the Marketing Director, EMEA , you will bridge the gap between regional sales priorities and high-impact digital execution.
You will take full ownership of our always-on digital channels, launch multi-market campaigns, and create scalable campaign frameworks that regional field teams can localise seamlessly. Key Responsibilities Integrated Campaign Execution: Build, execute, and optimise multi-market digital programs across EMEA, including paid media, ABM, nurture flows, webinars, content syndication, SEO, and AI search initiatives. Scalable Frameworks: Develop regional campaign templates and frameworks that Field Managers can easily adapt for specific European markets, including localization projects (e.g., French and German web presence).
ABM Leadership: Scale tailored Account-Based Marketing motions aligned to Sales priorities, targeting both Large Enterprise and Medium Enterprise accounts using tools like LinkedIn Targeted Advertising. Always-On Digital Management: Drive the rigour, management, and continuous optimization of regional digital channels, paid search, display, and digital platforms. Performance Analysis: Conduct rapid performance reporting and analysis at the fast pace digital channels demand to continually improve ROI and pipeline conversion.
Cross-Functional Collaboration: Partner closely with Sales Leadership, Field Marketing peers, and global digital resources to ensure alignment, build confidence, and accelerate pipeline growth across EMEA beyond core UK&I and DACH territories. Minimum of 5 years of software/technology marketing experience, preferably within SaaS companies serving the manufacturing or supply chain sectors. Proven track record of executing multi-touch digital demand generation and ABM campaigns that drive measurable pipeline contribution.
Strong hands-on proficiency with marketing automation (Marketo or HubSpot), CRM platforms (Salesforce), and the broader MarTech stack. Demonstrated ability to manage paid search, paid social, display, SEO, and content syndication budgets and performance metrics autonomously. Excellent strategic thinking skills with the ability to turn complex performance data into actionable campaign optimizations. Strong written and verbal communication skills in English; additional European languages (e.g., French or German) are a strong plus.