Demand Generation Marketing Manager

About this role

Shift Markets began in the world of traditional finance as a pioneer in FX technology. Recognizing the transformative potential of digital assets early on, we set out to bridge the gap between traditional markets and crypto, making digital asset trading accessible to businesses of all sizes, from emerging brokerages to global institutions. We are a global team with a shared mission to innovate in crypto infrastructure.

Whether collaborating in office, connecting remotely, or representing Shift at industry events, we work together as one to move finance forward. We believe collaboration fuels creativity, diversity drives strength, and curiosity keeps us ahead of the curve. Every great company is built by great people. Join us to help shape the future of digital asset infrastructure. Responsibilities Own Shift’s demand-generation strategy and paid-media budget across Google Ads and LinkedIn Ads, with accountability for generating qualified pipeline and revenue.

Build and improve full-funnel performance across ad → landing page → form → CRM → email → sales, including ownership of landing-page optimisation and conversion-rate optimisation. Manage and refine automation systems using Zapier and CRM workflows (Zoho; experience with HubSpot/Salesforce is transferable). Maintain marketing and attribution reporting that measures lead quality, sales progression, pipeline and revenue—not solely clicks, impressions, click-through rates or cost per lead.

Improve lead scoring, audience segmentation, retargeting, and nurturing flows. Collaborate with the Content & Social Media Marketer to ensure assets support conversion goals. Partner with Sales to ensure clean CRM hygiene, lead labeling, and better downstream lead progression. Contribute to quarterly marketing planning and new campaign ideation. Apply AI tools creatively for research, segmentation, analysis, and efficiency.

Identify and test additional demand-generation channels, including industry newsletter sponsorships, podcast opportunities, Reddit Ads, X Ads and other relevant paid or partnership-led placements. Requirements Proven experience managing and scaling Google Ads and LinkedIn Ads. Strong analytical capability and comfort with funnel metrics, attribution, and performance reporting. Hands-on experience with CRM and automation platforms (Zoho, HubSpot, Salesforce, or equivalent).