CRM Specialist

About this role

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers.

If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Due to our rapid expansion into new and emerging markets, we are on the lookout for our next CRM superstar. In this role, you will support the team in creating best-in-class, innovative CRM marketing campaigns. You will own and produce compelling, engaging communications (email and mobile), and optimize the entire customer lifecycle — prospecting, nurturing, and re-engaging customers.

You’ll be self-motivated with a “can-do” attitude. What You'll Do: Support the Spanish eCommerce team, by building and scheduling CRM campaigns that drive user engagement, conversions, and repeat purchases. Build effective, automated lifecycle campaigns across markets, including retargeting, cross-selling, and reactivation initiatives. Deliver highly personalized and innovative communications that reach target audiences with the right message at the right time.

Proactively explore data acquisition opportunities to support market growth and penetration. Work with designers/content writers to build, manage, and execute campaigns end-to-end, ensuring all communications have engaging, dynamic, and effective content, and that the customer experience is frictionless. Segment audiences to ensure the right messages are delivered at the right time to maximize performance. Analyse audience insights and identify opportunities to improve CRM activities and email list growth.