EU remote
CRM Manager - PL & EE (m/f/d)
About this role
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains.
Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers.
If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. As the Manager, CRM PL & EE at SharkNinja, you will lead the strategy and execution of customer relationship marketing across Poland and Eastern Europe , with the role based in Warsaw, Poland . Your focus will be on driving customer acquisition, engagement, retention, and lifetime value through personalised, data-driven CRM programmes.
Working cross-functionally with teams across eCommerce, Digital Marketing, Media, Analytics, Creative, and Commercial, you'll develop and deliver customer-first communications that strengthen brand loyalty and drive commercial performance. This is a unique opportunity to shape the CRM strategy across a growing region and play a key role in SharkNinja's continued expansion. Key Responsibilities Drive the growth and performance of SharkNinja's CRM programme across Poland and Eastern Europe, developing strategies to increase customer engagement, retention, and lifetime value.
Develop and execute data-led customer journeys across email, SMS, push notifications, and other owned channels, ensuring relevant and personalised customer communications. Build audience segmentation strategies using customer data and insights to improve targeting, conversion, and customer experience. Own the CRM campaign calendar for the region, aligning communications with product launches, seasonal activations, commercial priorities, and brand campaigns.