CRM Manager (m/f/d)

About this role

Let’s shoot for the stars: We’re looking for a CRM Manager to build stronger relationships with our guests and give them compelling reasons to return to Limehome. You’ll own our CRM strategy across the guest lifecycle, from booking and pre-arrival communications to post-stay engagement and repeat booking. Using customer insight, segmentation, relevant messaging and experimentation, you’ll develop useful, timely communications that improve the guest experience and contribute to retention and business growth.

How you’ll be hosting with heart: Own the CRM roadmap across the guest lifecycle, with a focus on guest engagement, retention and repeat bookings Develop segmentation, messaging and campaign plans around guest needs, behavior and lifecycle stage Plan and deliver automated journeys and campaigns, working with Marketing and relevant teams Test and optimize content, timing, channels and incentives to understand what drives meaningful engagement and return stays Track and analyze campaign and lifecycle performance, turning results into clear recommendations Work with the Marketing Technology & Content Specialist and other stakeholders to improve data, tooling and execution Maintain high standards for communication quality, consistency and the guest experience

Source listing: recruitee_limehome