UK remote
CRM Manager – Investment & Pension Products (m/f/d)
About this role
Raisin is the world’s leading platform for savings and investment products. Founded in 2012, the FinTech connects consumers with banks in the EU, the UK and the US. This gives consumers better interest rates and banks a diversified form of refinancing . Our vision is to offer savings and investments without barriers and thus open up the global 160 trillion euro market. Raisin currently employs more than 800 people from over 75 countries worldwide.
Today, the platform holds over 80 billion euros in assets from more than one million investors which have accrued over 5 billion euros in returns. Team The CRM team drives marketing communications to connect with our existing customers and engage interested prospects across multiple channels. From emails and direct mail to mobile notifications and website banners, we create campaigns that are clear, well-timed, and highly relevant.
We develop, execute and refine customer communications across different markets and around different products. With a deep understanding of our customers’ needs, regional differences and compliance requirements, we craft tailored communications that really speak to our audience. Join us, and you’ll be part of a team that combines creativity, precision, and insight to deliver exceptional customer experiences at every touchpoint.
Your Responsibilities Own the CRM strategy for investment products: Develop, implement, and analyze campaigns that drive growth and engagement. Scale our cross-sell strategy: Take full ownership of the savings-to-investment cross-sell ratio, continuously testing and innovating to drive conversion. Lead international expansion: Spearhead CRM efforts as we scale investment products beyond Germany into the Netherlands, Ireland, and Spain.
Partner for impact: Work directly with the Investment Products team to synthesize complex financial topics (pensions, tax) into consumer-friendly marketing. Elevate customer touchpoints: Create and optimize communications across email, mobile, web, and direct mail. Drive data-led innovation: Translate performance insights into actionable patterns, leveraging AI and behavioral data to refine our approach. Your Profile We are looking for a highly motivated CRM specialist with a sharp analytical mind and a passion for financial products to help us drive our investment strategy forward.