CRM Manager B2C

About this role

CRM Manager B2C About us Satispay began by rethinking the simple act of a payment to remove the friction from our daily routines. But we didn’t stop there. Today, we are building a complete financial platform designed to empower people and concretely improve their lives. By giving our 6 million users a clear, open path to pay, save, and invest, we are evolving into the definitive destination for every financial need. What you’ll be doing As our CRM Manager, you’ll be the person who builds and improves the automated journeys that keep our customers engaged and coming back.

You’ll join our B2C CRM team and take care of the customer lifecycle: automated customer journeys, retention campaigns and conversion rate optimization, rather than one-off campaigns. You’ll work mainly with Product Marketing, plus Product and Legal, to improve engagement, conversion and retention across our 6 million customers. You’ll start hands-on and, within your first months, grow into shaping the strategy. Over time, your focus may move to a specific product.

You’ll report to the Lead of our B2C CRM team. Here’s what your day-to-day will look like: - Strategy & impact on OKRs - Track how the products you follow are performing against their Objectives and Key Results (OKRs), and design lifecycle and campaign strategies that move them. Join cross-team discussions to understand and influence decisions. - Campaign and lifecycle setup - Build and run automated journeys (canvases) in our CRM tool, following the shared strategy across channels (email, in-app messages, push and more).

That includes segmentation, personalization and creative development. - Project management - Lead medium-complexity projects with other teams, mainly Product Marketing, plus Product, Legal and Data. Gather requirements, make sure our communications are compliant, and shape the solutions that bring them to life. - Performance & KPIs - Define project KPIs and run A/B tests. After every launch, check the results on your own (open rates, click-through rates, conversion rates, retention, ROI), then optimize and share insights that shape the next strategy.

- Continuous optimization - Review how we work today and propose improvements. Keep an eye on what competitors are doing and bring ideas and proposals to the team. Keep up with CRM platform releases and suggest ways to improve what we already have. - AI-driven innovation and automation - Use AI to make campaigns and lifecycle programs more efficient, segmentation more accurate and ideation sharper. Find, propose and ship new ideas that scale the business and challenge the status quo.