CRM manager

About this role

Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience. Perfect for those who aim to: Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle; Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation; Build and maintain advanced customer segmentation strategies based on behavioral and transactional data; Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance; Oversee multichannel campaign execution (email, SMS, push notifications, auto calls); Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials; Develop and refine automated player journeys and customer retention funnels; Plan monthly promotional calendars, including gamification mechanics and bonus campaigns; Track and analyze key CRM KPIs on a daily, weekly, and monthly basis; Improve customer engagement and communication metrics based on data insights.

Experience you’ll need to bring: 3+ years of CRM experience in the casino and sports betting industry; Proven expertise in developing segmentation strategies and personalized communication; Hands-on experience with email, SMS, push, and other CRM channels; Strong understanding of bonus mechanics, player journey funnels, and engagement tactics; Advanced analytical skills; ability to draw actionable insights from large data sets; Familiarity with CRM platforms; Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus; Upper-intermediate or higher level of English (both written and verbal).

It's a perfect match if you have those personal features: Attention to detail and organizational skills; Ability to think creatively, strategically, identify and resolve problems; Good communication and collaboration skills; Proactive attitude and ownership mindset to independently manage and optimize campaign performance. Our clients offer competitive benefits to support your professional and personal growth, including: Health & Wellness Focus; Global Medical Coverage; Growth Opportunities; Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); Performance-Driven Rewards; Dynamic Work Environment.