Creative Strategist (Remote US)

About this role

Malwarebytes is looking for.. A Creative Strategist, to help shape and scale the next generation of performance-driven advertising. From concept through execution, you'll own the creative strategy and operational backbone for Paid Media and ASO. You can transform data into actionable insights, lead creative brainstorms, and immediately know which ideas are worth betting on. The work you create doesn't just look good; it converts.

All while pushing boundaries to bridge storytelling, strategy, and innovation across every format. If you thrive at the intersection of instinct and evidence, and you know how to move fast without cutting corners — read on. Compensation Range: $90 - 120K Annually (depending on experience & location) What You Will Do: Creative Strategy & Execution Lead creative development across static, dynamic, video, and emerging formats for performance marketing and brand awareness campaigns Develop a deep understanding of our product, our audience, and what makes a piece of creative land, not just look good Partner closely with internal teams (Brand, Creative, Product, etc.) and external agencies/vendors to brief, review, and iterate on assets.

You hold the bar high at every stage Leverage AI tools to accelerate workflows — research, ideation, scripting, competitive analysis, data dashboards — while ensuring final output is crafted by real people Be the creative thought partner people actually want in the room: opinionated, collaborative, and grounded in what the data says Performance & Optimization Monitor creative performance, analyze results, and iterate quickly to optimize creative direction Build and maintain a testing calendar and creative playbook that scales.

Ensure the team doesn't reinvent the wheel every month Own a reporting framework that clearly surfaces the good, bad, and what to do next Cross-Functional Collaboration Collaborate with our ASO agency and internal team to evaluate store creative, review placements, and contribute to a steady pipeline of experiments across app store listings Partner with our Social and Content teams to cross-pollinate ideas. You'll test what works organically in paid, and vice versa Stay sharp on platform trends, algorithm shifts, and competitor activity so we're never lagging behind the industry Skills You'll Need to Have: 2-3+ years running creative strategy and performance creative at scale — at a consumer brand, agency, or both Strong creative instincts and taste: you know what makes an ad stop the scroll, and you can articulate why Hands-on experience with paid channels (Meta, Google UAC/App Campaigns, Apple Search Ads, or similar) and an understanding of how creative drives performance within each Creative and analytical in equal measure — skewing creative.