Remote
Creative Producer (GenFlex.ai)
About this role
[https://app.ashbyhq.com/api/images/user-content/d5fc9a0c-9608-448b-b96f-2a4966f020bf/4e74a112-4d00-4bc5-bca8-afb2bfd9b1c9/G_LINK_OWN_COVER_1.png] ABOUT US: Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide.
With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 350 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team. OUR MISSION: Become a stepping stone on our customers’ journeys of self-improvement.
OUR VALUES: - Deliver what matters - Respect and support others - Initiate and own - Voiceopenly - Execute with quality If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com http://gismart.com.
RESPONSIBILITIES - Own end-to-end production of performance creatives (video and static) for paid user acquisition (focusing on Meta) - Build and run the creative pipeline from briefing to delivery: ideation, briefing, production, launch, iteration - Partner with the UA team daily - translate performance data and learnings into new creative concepts, hooks, and hypotheses - Plan weekly creative output and hit volume targets without sacrificing quality - Manage internal designers; source and onboard new talent as we scale - Track creative performance (CTR, IPM, ROAS, hook rate, hold rate) and drive A/B testing on hooks, scripts, formats, and lengths - Run continuous trend research and competitor analysis across mobile and web ad creatives - Maintain a clean creative library, briefing templates, and reusable assets REQUIREMENTS - 3+ years of experience as a Creative Producer / Creative Strategist / Creative Marketing Manager for subscription web funnels, apps - Demonstrable track record of producing high-performing UA creatives (Meta) - Strong understanding of performance creative principles: hooks, retention, CTAs, platform-native best practices - Excellent project management skills - comfortable shipping dozens of creative variations per month under tight deadlines - Data literacy - confident reading creative dashboards, identifying winners, and writing briefs that translate insights into actions - Excellent briefing and feedback skills - English at Intermediate (B1) - Self-driven mindset, comfortable in zero-to-one and ambiguous environments WOULD BE A PLUS - Experience hiring and managing freelance creative networks (motion graphics, UGC, voice-over) - Experience working in the health & wellness niche - Experience setting up creative testing frameworks and reporting from scratch - Experience with Applovin, TikTok, and Snapchat - Hands-on skills in After Effects, Premiere Pro, or CapCut EMPLOYEE BENEFITS: - Remote-First Culture: Our team is diverse and extensive, just like our product portfolio.