Remote
Conversion Optimization Manager, Growth (Fixed Term Contract)
About this role
Hi there! Thanks for stopping by 👋 Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place! As a Conversion Optimization Manager, Growth, you’ll own the conversion rate optimization strategy for Lightspeed’s marketing websites, treating our digital experience as a product. You’ll partner closely with cross-functional stakeholders to identify opportunities, develop and test hypotheses, and implement data-driven improvements that enhance the user experience and drive conversion across the customer journey.
Reporting to the Senior Manager, Growth Marketing, the ideal candidate is a self-starter who thinks strategically and is proactive in delivering performance insights. Location: Lightspeed is seeking candidates based in the Montreal, Quebec, or Toronto, Ontario regions. This role follows a hybrid work model, with an expectation to work from the office on Tuesdays, Wednesdays, and Thursdays. Duration: This is a 12-month fixed-term contract, with the possibility of an extension or transition to a permanent, full-time position in the future.
What you’ll be doing: - Own, develop, and execute a testing strategy to improve website conversion rates. - Analyze website performance to identify variables that influence conversion and prioritize opportunities with the greatest potential impact. - Manage the testing backlog and coordinate tasks across design, development, and content teams to support the execution of experiments. - Proactively build relationships and collaborate with cross-functional stakeholders to define and drive the A/B testing roadmap.
- Partner with data analysts to identify meaningful performance metrics, measure experiment outcomes, and develop user-friendly reports. - Serve as the subject matter expert on website user behavior, helping stakeholders understand and accurately interpret experiment results. What you need to bring: - A proven track record of owning and executing website conversion rate optimization (CRO) initiatives. - Hands-on experience with A/B testing and experimentation tools, with a strong preference for Wingify (VWO); experience with Optimizely is an asset.