EU remote
Content Specialist (Founder Brand)
About this role
About Discovered Labs Discovered Labs is an SEO/AEO agency built by a Stanford rocket scientist turned AI researcher (Ben Moore) and demand gen marketer with experience scaling B2B SaaS companies to 8-figures in ARR (Liam Dunne). We're a team of ML engineers, data scientists and senior marketers trusted by fast-growing B2B SaaS companies including Instantly, Granola and Composio to help generate leads and customers through Google and AI assistants like ChatGPT.
We do this through a mixture of content marketing, technical optimisations and off-site brand amplification (PR, backlinks, Reddit marketing). View recent case studies at High-level overview of our approach: AI-powered operations: Our ML team builds internal tools that remove repetitive work and give marketers more time for judgement and execution. Senior judgement: Experienced marketers set the strategy and quality bar; automation supports the work rather than replacing it.
Full-stack execution: We work across content, technical SEO/AEO and off-site amplification to give clients better outcomes. Note: If you want to stand out, please include a Loom video showing a tool, system or deliverable you've produced and are proud of. We'd love to see it! This role This is Discovered Labs' first full-time, in-house content marketing hire . Today we publish across Liam and Ben's LinkedIn profiles, work with external partners on YouTube and video for one founder, and use internal systems to mine calls, customer conversations and market activity for ideas.
You'll run that operation day to day: help choose what is worth making, take content to publishable quality, coordinate partners and use performance to decide what comes next. Reach and engagement are inputs; meetings booked from organic content are the goal. This is an AI-forward role supported by our AI/ML engineers and data scientists, who will help improve the tools behind the workflows. As the function grows, the role can develop into broader marketing across other channels and campaigns.
It is fully remote, ideally within +/-4 hours of GMT, though we can be flexible for the right person. What you'll do You will take content from topic selection through publication, then use performance to decide what comes next. The core of the role is founder-led content. You will not be expected to do advanced video editing or graphic design. If you have these skills it's a huge bonus, but for the most part we will use freelancers and agencies for post-production tasks - your responsibility is to set the strategy, coordinate and ensure every deliverable is on-brand.