Remote
Content & SEO Operations Specialist
About this role
Breezeway’s award-winning property operations and experience platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, Breezeway helps thousands of short-term rental managers and hospitality operators increase operational efficiency and boost service revenue while eliminating manual work and elevating the experience at each property. We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution.
You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters.
What You'll Own — Technical SEO & AEO — On-Site SEO Infrastructure Own the internal link structure across the website and blog Implement and maintain the hub-and-spoke cluster architecture across all core topic areas Manage 301 redirects, canonical tags, and URL strategy Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot) Website Health & Technical Maintenance Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task Work with dev and HubSpot to implement fixes and verify resolution Off-Site SEO & Link Building Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms) Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media) Manage outreach for comparison and alternative pages Monitor referring domains and disavow toxic backlinks — Content Operations & Strategy — Content Operations Build keyword-optimized content briefs using Clearscope and AirOps — writers and domain experts execute against them, you own the optimization layer Manage the content calendar and prioritization pipeline.