Content and Optimisation Specialist - 12 month Fixed Term Contract

About this role

As a Content and Optimisation Specialist, you will play a key role in delivering engaging, customer-first onsite experiences across ASOS's global markets. Sitting at the intersection of content, trading and optimisation, you'll build and maintain homepage experiences that are commercially relevant, on-brand and tailored to regional customer needs. Working closely with Trade, Marketing, Product and Creative teams, you'll execute content plans, support onsite testing programmes, and use performance insights to continuously improve customer engagement.

This role is ideal for someone who combines strong attention to detail with creativity, organisation and a passion for fashion and ecommerce. The Details Build, maintain and optimise homepage experiences across multiple global markets. Execute content plans that align with commercial priorities, campaigns and key trading moments. Localise content to ensure relevance for regional customer audiences rather than relying on a single global approach.

Curate and select imagery that reflects brand guidelines, customer trends and business objectives. Partner with Trade, Marketing, Creative and Product teams to deliver seamless onsite experiences. Support the rollout and adoption of new digital products, features and content capabilities. Contribute to onsite experimentation and testing programmes, applying learnings to future content strategies. Monitor live content to ensure accuracy, quality and a consistent customer experience.

Produce and maintain content documentation, processes and best practice guidelines. Analyse content performance and provide recommendations to improve engagement and conversion. Stay informed on fashion trends, customer behaviours and market insights to influence content decisions. Supporting our culture by championing Diversity, Equity & Inclusion strategies. We believe being together in person helps us move faster, connect more deeply, and achieve more as a team.

That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed. About You Experience in onsite content, digital trading, ecommerce or a similar online customer experience role. Confident using CMS platforms and digital content management tools.