EU remote
Consultancy: Social Media Review and Growth Support
About this role
War Child is looking for a: Social Media Review and Growth Support 11/10 Strengthens War Child's visibility, engagement, and influence through strategic social media growth. War Child Alliance Foundation works to protect, educate, and stand up for the rights of children affected by conflict. As a global alliance supporting national War Child organisations and programmes, the Foundation engages with donors, corporate partners, policymakers, humanitarian practitioners, funders, advocates and donors.
Social media is a critical communication tool for strengthening organisational visibility, thought leadership, stakeholder engagement, and partnership development. Purpose of the Consultancy Assess the current effectiveness of War Child Alliance Foundation's LinkedIn, Instagram and YouTube presence and develop actionable recommendations to increase audience reach, engagement, influence and alignment with organisational objectives and communications strategy.
Objectives Conduct a comprehensive review of the Foundation's social media, including an assessment of our current LinkedIn, Instagram and YouTube profile and activity. Benchmark performance against relevant peer organisations, NGOs and sector leaders, with particular attention to professional and institutional audiences. Assess audience growth, engagement, content effectiveness, brand positioning and tone of voice. Identify opportunities to expand reach among priority audiences.
Develop a clear social media strategy for 2027 aligned with War Child Alliance Foundations strategy and our communications approach. Produce practical recommendations and implementation tools. Build internal capability through knowledge transfer and guidance. Scope of Work Discovery and assessment; benchmarking; strategy development; and implementation support including content planning, editorial approaches, KPIs, governance recommendations, executive visibility, employee advocacy and growth tactics.
Deliverables Inception Note LinkedIn, Instagram, YouTube Audit Report Benchmarking Report Social Media Strategy Implementation Toolkit Final Presentation to communications team Timeframe Approximately 6-8 weeks from contract signature – project must be finished in 2026. Required Qualifications and Experience demonstrated experience developing social strategies experience with LinkedIn, Instagram and YouTube experience working with NGOs/humanitarian/international organisations analytics/data interpretation stakeholder/audience strategy experience turning strategy into practical editorial systems understanding of B2B/institutional audiences where relevant Location: This opportunity is open to candidates Globally; professional proficiency in English is required.