Remote
Community Lead & TA Advisor - AMER
About this role
Hi, I’m Kat https://www.linkedin.com/in/katfergerson/, :) I lead Partnerships at Ashby, which includes global community activation. We’re hiring an experienced TA Advisor & Community Lead in AMER to help expand one of our most successful GTM experiments: a high-touch, customer-led approach to growth. This role builds on the incredible work our EMEA team has piloted—combining thoughtfully curated events, product education, and early-stage community activation—to create meaningful impact across the funnel.
You’ll evolve and then optimize this model in target markets, taking ownership of AMER’s community-led growth efforts. This means everything from running customer breakfasts and curated experiences, to leading tactical enablement sessions and product demos. We’re looking for someone who thrives at the intersection of education, advocacy, and hospitality, and who’s excited to help Ashby scale sustainably through trust and excellence.
This role is perfect for someone who has worked with Ashby All-in-One, has a solid background in talent acquisition, and is passionate about tools, processes, and community building. You’ll collaborate with an exceptional team across marketing, customer success, and sales. What you’ll do - Lead AMER Community Events - Run community events across target AMER markets. Event types might include: - Customer learning breakfasts - A mixed ecosystem event for customers and prospects - Partner cocktail events or roundtables co-hosted with local ecosystem players - Build and nurture relationships with TA leaders - Partner with Event Ops on venue selection, invites, and post-event recaps - Drive improvement and reimagine how we can show up in a very meaningful way for the community - Drive Customer Education - Become an Expert in Ashby + TA leader needs to curate relevant content - Design and lead live sessions that help customers activate key Ashby features and keep customers ahead on key TA trends and topics - Partner with CS and Product Marketing teams on the Ashby Hidden Gems program - Develop and distribute product tips, dashboards, and templates to increase customer sophistication - Expand AMER Community and Customer Advocacy - Help Ashby deepen its brand and trust by showing up consistently and thoughtfully - Develop onboarding and enablement loops for ACE (Ashby Customer Expert) events - Partner with GTM teams on prospect and customer onsite visits - Moderate panels, attend events, and build a presence at industry gatherings Who you’ll work with You’ll report directly to me, but work closely with your counterparts in EMEA, Willem https://www.linkedin.com/in/willemwijnans/ and Kayla https://www.linkedin.com/in/kayla-ricketts-9727976b/, who’ve pioneered what community growth looks like at Ashby.