EU remote
Communication Manager
About this role
Shape and lead the global communications narrative for Wolf Oil Corporation and its flagship brands Wolf and Champion across 50+ markets. Build brand equity and commercial impact by orchestrating integrated communications – PR, media, content, social, and product storytelling – that connect lab-to-workshop innovation with distributor and end-user audiences. Lead the communications team and act as the organization’s communications counsel to regional markets and stakeholders.
Your key responsibilities Communication strategy: Develop and implement communication strategies for Wolf Oil Corporation, Wolf, and Champion brands at global and local levels. Create communication frameworks, defining target audiences, channels, frequency, content, and processes. Lead country-specific approaches to support Regional Marketing Managers. Drive key message development and copywriting, ensuring brand consistency and commercial impact.
Collaborate with Internal Communication/HR team to involve internal stakeholders in external activities. Translate customer insights and market trends into actionable communication activities. Integrate International Trading Groups (ITG) as a dedicated channel within the global communication plan, tailoring messages and assets for ITG partners and their member networks. Keep pace with shifts in media consumption, content formats, and search behavior – including the evolution from SEO to Generative Engine Optimization (GEO) - and adapt the global communication approach accordingly.
Content strategy & Production: Lead the creation and execution of the global content plan, adapting it for local needs. Streamline translations and ensure efficient implementation of local plans. Plan and manage design, copywriting, and production of external communication assets. Inspire and train the organization to increase communication efforts. Translate technical product features, OEM approvals, and corporate milestones into compelling narratives adapted to distributor, workshops, and end-user audiences.
Identify and activate storytelling opportunities within the brand partnerships (motorsport, ITGs, strategic alliances) and turn them into multi-channel campaigns. Media & PR Plan: Lead the development and execution of global and local PR plans in alignment with priorities. Define and optimize the media mix at global and regional levels, balancing paid, earned, and owned channels to maximize reach and ROI. Understand the global and local media landscape relevant to the sector.