EU remote
Commercial Lead Immunology
About this role
The missions of this role are as follows: Build and lead Sobi Specialty Care business in Czech Republic by implementing local strategies leading to successful commercialization of the current and future Sobi products Leadership of marketing programs and inspiring excellence in execution. Developing local brand strategies, promotional campaigns, and tactical plans for designated therapeutical area. Implementing omnichannel projects and localizing them for the special needs of Czech Republic Monitoring product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives Establish and maintain good relationship with all relevant stakeholders especially KOLs and utilize full commercial potential of SOBI portfolio on the markets Ensure that all business activities in the territory comply with the local legislation and aligned with all Sobi SOPs and compliance rules Lead CZ Sobi Hemophilia / Specialty Care commercial team to maximize Czech business People management: Building, retaining and developing team of subordinates, with focus on the performance management process.
Major responsibilities: Provide inputs for planning process to CM to preserve most of subordinate FTE for management of the team, field work, marketing. All inputs should include the principles of account planning and personalized communication/marketing/approach to specific accounts Ensure successful implementation of Sobi Key account planning (KAP) project, continuous involvement in long-term KAP and re-evaluation of KAP on agreed frequency in respective therapeutic area team Secure the implementation of the local strategies and related tactics within entrusted TAs ensuring local customer needs and market requirements to maintain & develop CZ business via the CZ team execution leadership mainly Achieve the revenue targets and sales objectives in full compliance with the Sobi ethics and compliance standards Secure ownership of customer networking and managing ongoing stakeholders’ relationships by a proper leadership of the Czech commercial team Effective cross-functional communication within Commercial, Medical and PACE local team Lead the analysis of patient/HCP, market, competitors.