UK remote
Campaign Marketing Specialist
About this role
About us @Symphony Secure. Connected. Intelligent. Symphony is an AI-powered communication and technology company fueled by interconnected platforms: messaging, voice, directory and analytics. Our end-to-end encrypted technologies enable over 1,400 institutions to accelerate AI impact, prioritize data security, navigate complex regulatory compliance and optimize business interactions. Role Description: We are seeking a data-driven Campaign Manager to join our marketing team in Belfast.
This is a technical role where you will take ownership of the execution, delivery, optimization, and measurement of demand generation campaigns across the marketing mix to drive new lead opportunities. You will leverage AI tools to accelerate and optimize campaign performance and maintain a relentless focus on demand, lead generation and channel reporting to drive measurable revenue growth. Responsibilities: Campaign Execution & Delivery: Develop, plan and implement demand and lead generation campaigns via paid search (Google Ads) and paid social (LinkedIn) and other key acquisition channels.
Project management of acquisition business growth, partnering with members of the wider marketing team on digital, content creation and data analysis to attract and nurture new customers. Conducting keyword research, audience targeting and ongoing campaign performance metrics to optimise strategies and improve conversion rates, lead quality, reduce cost per lead and deliver agreed pipeline generation targets. Performance Tracking & Reporting: Actively track, assess, and report on key metrics across all campaign channels, delivering actionable insights on CAC, CTR, conversion funnels, and pipeline ROI.
Cross-Functional Alignment: Partner closely with Content, Design, Product Marketing, and Sales Operations to support campaign optimization including messaging, landing pages, and creative formats across paid and digital channels. Required Qualifications : Experience: hands-on performance marketing & demand generation, or lead generation campaign marketing experience ideally within B2B SaaS, technology, or financial services.