EU remote
Brand & Creative Manager
About this role
Brand & Creative Manager JustMarkets is looking for a Brand & Creative Manager to shape, protect, and elevate our global brand identity and creative presence across both CFD and Crypto verticals. As the executive leader of our centralized Brand & Creative department, your mission is to build our brand into a highly trusted, world-class market leader in institutional trading. By managing skilled Team leads spanning PR, SMM, Creative Production, Global Sponsorships, and Localization, you will orchestrate high-impact global brand campaigns, maximize tier-1 sponsorship activations, and deliver culturally resonant, compliance-vetted creative assets that drive international growth, trust, and brand equity.
Responsibilities Lead and manage Team Leads (PR, SMM, Sponsorships, Creative, Localization) across CFD and Crypto, set long-term brand goals, and manage multi-million dollar annual budgets Direct global PR and SMM strategies to secure Top-Tier media coverage and establish C-suite executives as industry authority figures Own global brand architecture, visual identity, and ToV across all channels while enforcing strict financial marketing compliance with Legal Scale the internal studio (Graphic, Motion, Video) using Jira queues, DAM systems, and strict SLAs for fast, high-converting asset delivery Direct multi-channel social media strategies, trader-driven UGC pipelines, and community engagement to boost social proof and lower CAC Act as ultimate brand guardian during PR crises and track brand health metrics (SoV, EMV, sentiment, campaign lift) Lead campaign localization across 20+ languages using hybrid AI-human workflows to ensure speed, accuracy, and cultural relevance Drive 360° activations for F1 and sports partnerships, including co-branded campaigns, VIP events, IP utilization, and commercial ROI Requirements 5+ years of brand leadership & creative direction with B2C focus Experience in leading teams and working in multi-market international environment - understanding of regional marketing dynamics (SEA, LATAM, MENA, Europe) to localize campaigns without diluting global brand equity Solid experience in PR, SMM and internal Brand operations, crisis communications Deep expertise in creation and managing high-volume design/motion/video studios using DAM platforms.