Brand Assistant — Emerging Brands — Internship F/M/X

About this role

🧭 The internship — Mission description The context Within the Premium, Midscale & Economy division, home to some of the Group's best-known brands, Emerging Brands are its most agile playground. Four brands, each with a unique personality, reinventing in their own way how people travel and come together in a hotel: JO&JOE, the Open House blending hotel and hostel, where travellers and locals meet; greet, the feel-good brand of the economy segment; TRIBE, eclectically designed hotels for connected travellers; and Handwritten Collection, independent hotels that keep their history and soul while benefiting from the strength of the Accor network.

The Emerging Brands team steers the strategy, development and experience of these four brands, working directly with the hotels and with the global marketing division's cross-functional experts. Our conviction: a strong brand is, above all, an experience lived on the ground. Your mission Your greatest challenge: bringing to life brands that shake up the codes of hospitality, from strategy all the way to the field. Reporting directly to the SVP Emerging Brands, you will work on strategy, marketing, guest experience and brand standards across all four brands, with close ties to the JO&JOE and TRIBE hotels.

Brand strategy Contribute to building the brands' strategic plan and roadmap Conduct market studies and benchmarks on new growth drivers Create strategic materials Act as the link with the Brand, Development, Design and Strategy teams Contribute to adapting the brands for international markets Serve as the operational relay between global teams and the regions JO&JOE operations Act as the link between headquarters and the JO&JOE hotel teams Support hotels with their events calendar Follow up on partnerships Take part in internal brand activation programmes Monitor hotel performance and feed strategic thinking About you Your profile: Currently enrolled in a Master's-level programme (Bac+5) Internship duration: 6 months — Preferred dates: starting January 2027 Remote work: 2 days per week Appreciated skills: Proficiency in PowerPoint and Excel Strong command of AI tools Interest in hospitality, brands and F&B Soft skills: Autonomy and rigour Initiative Analytical and synthesis skills Team spirit Language(s): Fluent French and English, both spoken and written 💡 Why join us? Your benefits during the internship Internship compensation in accordance with applicable regulations (internships over 2 months) Reimbursement of Navigo public transport pass up to 75% Reimbursement of SNCF train subscription up to 50% (can be combined with Navigo) Meal vouchers Sustainable mobility allowance (bike, scooter…) ½ day of authorized absence per month, cumulative over the internship period Access to collaborative workspaces, on-site restaurants, and wellness areas Our commitments To the world Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.