Brand Art Director

About this role

We're looking for a Brand Art Director to define and evolve the art direction for The Witcher marketing, branding, and communication initiatives. In this role, you'll be responsible for ensuring the visual consistency, creative excellence, and artistic quality of assets developed across Integrated Marketing Communications. Working closely with Marketing, Game Development, Franchise, Product Development teams, agencies, and other external partners, you'll establish and evolve creative standards, support the execution of brand strategies, and act as the key guardian of The Witcher's visual identity across all marketing touchpoints.

Daily Responsibilities Create the overarching visual vision and strategy for The Witcher marketing, branding, and communication initiatives, ensuring alignment with the game vision and CD PROJEKT RED's strategic direction. Work closely with the Brand Creative Director, Game Development teams, Marketing, Integrated Marketing Communications, Franchise, and other cross-functional teams to define and evolve the art direction for marketing campaigns and brand initiatives.

Develop, maintain, and continuously improve visual standards, brand guidelines, style guides, creative frameworks, and ways of working across Integrated Marketing Communications. Ensure the visual consistency, artistic quality, and creative excellence of marketing, branding, and communication assets across all channels. Oversee the quality and consistency of creative assets produced by internal teams, agencies, and external partners.

Partner with Game Development teams to ensure marketing assets accurately reflect each game's creative vision. Review and approve key creative assets before publication or external delivery, providing clear and actionable creative feedback. Provide guidance in art direction, visual design, and brand expression to internal stakeholders and external partners. Drive continuous improvement by defining creative best practices, standards, and recommendations across the organization.

Lead the Brand Art discipline by overseeing headcount, budget, resource planning, and the overall effectiveness and optimization of the function. Minimum 10 years of professional experience in art direction, brand design, marketing, visual communication, or a related creative discipline within the gaming industry. A portfolio showcasing logos, key visuals, brand style guides, or other marketing art assets created for multiple AAA titles.