USA remote
B2B Media Senior Account Executive - CPG & Retail
About this role
About the Role This is a remote role that can be based anywhere in the United States Seeking a B2B Media Senior Account Executive with expertise in driving revenue for a brand in the CPG & retail industry including events, digital media, and sponsored custom content. The ideal candidate will have experience selling events, media and marketing programs to savvy clients. Sales will be driven by a consultative or needs-based approach providing accounts with solutions to business growth and marketing challenges.
In this role, you will utilize a consultative, needs-based approach to provide accounts with solutions for their business growth and marketing challenges. Key Responsibilities Consultative Selling: Lead discovery sessions with key clients and stakeholders to uncover gaps in their go-to-market strategy. Proven track record of net-new business acquisition: Demonstrated ability to independently source, qualify, and close new business to expand market share.
Integrated Program Development: Create strategic programs across the brand portfolio, including event sponsorships, digital media, custom content, and research programs. Meeting & Presentation Excellence: Conduct weekly consultative client meetings and deliver polished presentations to close high-value programs. Execution & Success: Partner with internal production and execution teams to ensure client success and flawless delivery of closed programs.
Pipeline Management: Accurately forecast monthly and quarterly revenue while maintaining CRM integrity (Ad Orbit) to achieve growth goals. Industry Representation: Attend key industry events to develop new business and manage existing relationships, traveling approximately 20% of the time. Market Intelligence: Maintain a deep understanding of assigned brands, audience positioning, and the competitive landscape. Position Requirements Experience: 3+ years of success selling B2B integrated media and event solutions to c-suite clients.
Proven Track Record: Successful history of exceeding sales targets and managing client relationships. Business Development & Prospecting: A proactive hunter with a proven ability to independently identify, prospect, and secure new client accounts. Technical Aptitude: Uses CRM and sales dashboards to track deal progress and pinpoint untapped market opportunities. Skilled in building customized, data-driven pitch sales presentations and leveraging AI tools for efficient lead generation and prospecting workflows.