Audience Producer

About this role

Location: The i Paper Headquarters, Derry Street, HSK, London, W8 5HY. Position: Full Time/Permanaent/Hybrid – office attendance required x3 days a week Job Introduction We’re looking for a motivated and detail-oriented Audience Producer to join our team and work across our newsletter portfolio, homepage, push notifications and social platforms. This is a full-time, junior role best suited to someone with a passion for digital publishing, audience engagement, and data-driven decision making.

You’ll work weekday hours (7am – 4pm or 10am – 7pm), with a requirement to work on some weekends. This role is central to how we connect our journalism with readers. You’ll be responsible for curating and distributing content across key channels, with a sharp instinct for what engages digital audiences. You'll be responsible for selecting, framing, and promoting stories in ways that resonate with The i Paper’s audiences on the homepage, in our newsletters and on social media.

You’ll collaborate closely with editors, reporters, and other audience specialists, contributing to a growing, digitally savvy newsroom. Main Responsibilities Support the planning, publishing, and optimisation of content across platforms to maximise reach and engagement. Production of key newsletters in The i Paper portfolio, including building, editing, workshopping subject lines and sending. Use of Sailthru for building newsletters and Glueletter for tracking performance.

Curate our homepage, app and section pages to optimise experiences for subscribers and fly-by visitors. Use long-term and real-time analytics to optimise placement of stories on the homepage. Use a data-informed approach to write and send engaging browser and app push notifications. Schedule stories on The i Paper’s social channels and design eye-catching graphics to go alongside the posts Monitor audience behaviour in real time and adapt content strategies accordingly.

Use data and insights to inform decision making and recommend content approaches. Collaborate with editorial and social teams to ensure consistency and accuracy in output. Maintain relationships with third-party news aggregators and pitch stories. Person Specification Strong interest in digital media, audience engagement, app and website curation and newsletter production. An understanding of existing and emerging social media and newsletter platforms.