UK remote
Associate, Programmatic
About this role
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3304 - Programmatic Account Executive - UK Role Summary and Impact As a Programmatic Account Executive, we will train you in how to plan and buy Display advertising, just bring a can-do attitude and a keenness to learn! You will develop an excellent knowledge of the display marketplace and work closely with the Programmatic Senior Account Executive or Account Manager to contribute to the planning of programmatic media activity.
You will work towards being responsible for managing the set-up process for a campaign from start to live date, suggesting and implementing optimisations for live campaigns to achieve the briefed outcome and reporting the results back to the client on a weekly basis. We will support you throughout this learning journey, with online resources, an encouraging direct manager, and a close-knit display team community. Key Responsibilities: Campaign Management • Use gained marketplace knowledge to translate a clients brief from the Digital Planning team into a Display plan which will achieve success for the brand.
• Implementation, management, and daily optimisation of campaign activity. • Manage the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process Client and Partner Management • Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity • Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.