Associate Director, Paid Strategy (all genders)

About this role

The role Global Paid Marketing owns how HelloFresh Group buys customers across its portfolio of brands and markets. The team spans Paid Social, Paid Search, Display & Video, Partnerships & Affiliates, Creative Strategy and the Creators program, and steers one of the largest acquisition budgets in direct-to-consumer. We are rebuilding the organization around fewer, stronger channel leaders and an AI-first way of working, and this role is central to making that model run.

We are looking for an Associate Director of Paid Strategy to own the strategy, planning and operating backbone of Global Paid Marketing. Reporting to the Head of Global Paid Marketing, you will set how the paid portfolio plans its budget, runs its business reviews and prioritizes and delivers its biggest bets. Channel leaders own their numbers. You own the system around them: the plan they commit to, the cadence that holds them to it, the cross-channel programs no single team owns, and the insightsthat turns many channels and dozens of entities into one clear view of the business.

It is a role with unusual breadth and visibility, built for someone who wants to understand how a large paid organization is run, not just how one channel performs. You will work directly with the paid leadership team, with StratOps as your closest partner: StratOps sets the company-wide growth agenda and governance, and you translate it into how paid team plans, operates and reports, then bring the paid view back into that agenda.

You will also partner closely with Finance, Analytics, HR and Brand. This role is primarily designed as an Individual Contributor position: ; your impact comes from the quality of your thinking, the rigor of your follow-through and the trust you earn. Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do Paid strategy and planning Own the planning cycle for the global paid portfolio: annual Business Plan, half-year budgets and monthly MBT re-forecasts, from channel-mix and entity allocation through to CAC and volume guardrails. Partner with StratOps and Finance so paid commitments tie to company targets, and pressure-test every submission based on run-rates and data-driven assumptions Shape the multi-year paid strategy: where to invest, where to pull back, and which capabilities the organization needs to build.